Marketing Plan

A marketing plan is a thorough blueprint which describes all the marketing efforts that any given organization needs to carry out to implement its marketing strategy. A marketing plan covers strategic marketing planning for the achievement of the clients’ short and long term business goals as set by the marketing strategy. A typical marketing plan covers:

1. Mission Statement
2. Goals and Objectives
3. Competitive Advantages
4. SWOT Analysis
5. Industry Analysis
6. Competitor Analysis
7. SWOT Analysis
8. Target Market
9. Market Positioning
10. Marketing Mix (4Ps, 4Cs, 7Ps or 7Cs)