Search Engine Optimization

Search Engine Optimization (SEO) is a process which utilizes a set of tactics and techniques that higher the rank of a web site making it appear on the earlier search results of search engines such as Google, Bing, Yahoo, MSN, etc… The ultimate goal for SEO is to get more visitors to the web site and accordingly increase its exposure and/or sales. Optimizing any given web site usually involves editing its content to better match the most common keywords that people use to search for the product/service this web site provides. Search Engine Optimization (SEO) also includes creating certain relevant search keywords, page titles and descriptions that are placed in the web site code to help search engines  find these web pages. Other Search Engine Optimization (SEO) tactics include removing the barriers that might be hindering search engines indexing and adding inbound back links to the web site. Many more SEO tactics and strategies are used such as social media linking and online advertising.